London Fashion Week will be held phygitally from June 12 to June 14 this year. The British Fashion Council has announced that the fashion calendar will witness the amalgamation of womenswear and menswear. The designer presentations will be mainly digital along with “a number of Covid-secure physical activations happening in London in line with government guidelines,” as stated by the London Fashion Week team. If you’re set to immerse yourself once again in the world of international fashion, then here’s everything you can expect:
Indian Fashion Designers Showcasing At London Fashion Week
Bringing her Nigerian-Indian heritage to the forefront of every collection, Priya Ahluwalia who helms her dazzling menswear label Ahluwalia will showcase at London Fashion Week this season. Best known for her eclectic aesthetic sewed into eye-catching silhouettes, Ahluwalia will be presenting her collection digitally.
Fashion’s Commitment Towards Sustainability
This year, London Fashion Week will be a celebration of the environment, community and craftsmanship and will acknowledge the fashion industry’s carbon footprints. The presentations and fashion films will shine the spotlight on designers which are putting the environment first as well as emerging labels battling the impact the pandemic inflicted on them. Think names like Bethany Williams and her gender-fluid pieces made out of fabric scraps, blocks of tartan on coats and handbags made out of children’s lunchboxes.
First Digital Ready-To-Wear Brand On Roster
View this post on Instagram
London-based brand Auroboros which specialises in physical couture and digital ready-to-wear is set to debut its 14-piece virtual collection titled Biomimicry. The presentation will enable the viewers to follow a live model donning the clothes which will transform in real-time and will be available for purchase post-show. This will make Auroboros the first fashion label to present a solely digital collection at a major international fashion week.
The Line-Up Of Designers Showcasing At LFW
Here’s the full line-up of designers and brands that will be presenting their collections: Ahluwalia, av vattev, Bethany Williams, Dilara Findikoglu Ltd, JordanLuca, Liam Hodges, Lyph, Marques’ Almeida, Nicholas Daley, Olubiyi Thomas, Per Götesson, Preen by Thornton Bregazzi, Pronounce, Qasimi, Robyn Lynch, Staxx, Teija, University of Westminster, DiscoveryLab in collaboration with Toni&Guy featuring Abigail Ajobi, Auroboros, Azura Lovisa, Béhen, Chloe Baines, Djokic, Maxime, Mayyaagayeva, Noirgaze, Paolo Carzana, and Shek Leung.
Amongst the famed Paris and Milan shows, London Fashion Week has been the first international event to declare its fashion calendar for June. See the full schedule here.
Photographs: Instagram
