L'Oréal Paris has an arsenal of new reds Advertisement

L’Oréal Paris has an arsenal of new reds

The new Color Riche is darker, richer and it's got every crimson hue you want

By Arshie Chevalwala  January 5th, 2015

Choosing a bold red can be overwhelming. That’s where L’Oréal Paris steps in. Their new collection gives you the scarlet that suits you best. The Color Riche Pure Reds Collection promises to deliver bold, luscious colour that lasts for a full six hours with jojoba oil that hydrates your lips. The range includes seven exquisite matte shades ranging from bright pinks to deep reds; they’ve really got something for everyone. And they’ve got three of Bollywood’s leading ladies convincing you that you can pull off that bold lip as gracefully too. 

The beauty brand’s international campaign has pulled together an impressive set of famous faces too. The campaign includes Blake Lively, Zoe Saldana, Jane Fonda, Julianne Moore, Laetitia Casta, Freida Pinto, Eva Longoria, Ines de la Fressange, Aishwarya Rai Bachchan and Natasha Poly. 

Flip through the gallery to see these women flaunting fierce reds

Photographs: L’Oréal Paris; Manasi Sawant