L’Oréal Paris to launch new make-up app Advertisement

L’Oréal Paris to launch new make-up app

Makeup Genius will ensure you never pick the wrong shade, ever

By Ridhima Sapre  May 20th, 2014

If this new app is as good as the first wave of online reviews claims it is, the days of trying make-up out on your hand at the store are now passé – and about time. L’Oréal Paris is set to launch their new virtual make-up app, Makeup Genius, and from the looks of it, it’s going to be amazing. This is not your static photo app that pastes a very fake-looking patch of colour in the name of eyeshadow or lipstick. This app lets you scan your face and then try on different shades or even looks (there’s a cat’s eye option!) that look very realistic. And – this is really cool – it maps out 64 points on your face, so you can see what your liner looks like if you squint or wink in real time, just like a mirror. It works with all ethnicities and skin colours, too.

The app is slated for a June launch and probably won’t be free, but it’s a small price to pay for never again having to throw out a lipstick you couldn’t try at the store.