ELLE Review: L’Oréal Professionnel Smartbond treatment

We’ve all come to expect some damage with every hair colour job. And even for the bravest, boldest soul, the idea of dry, distressed tresses can be a scary proposition. Here’s where the L’Oréal Professionnel Smartbond service is proving to be a saviour. The two-step salon treatment works like armour that protects and strengthens hair as you colour, pre-lighten or straighten. We tested it ourselves, and got an early summer makeover to go with it.

Unlike the breakthrough Olaplex treatment that can be used on untreated hair, the maleic acid in Smartbond works along with the hair dye to scale down any damage caused by the chemical processes. First a creamy additive is mixed with the dye to toughen up hair bonds. It’s left on during the dyeing processing and rinsed off after 40 minutes. The second step is a pre-shampoo ritual that’s massaged on like a deep conditioner from root to end. The result is glossier hair and smoother ends — a rare sight after a colour job.

The verdict: Give this treatment a go whether you’re a first-timer or are a regular fan of hair-related metamorphosis.

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