ELLE Review: L’Oréal Professionnel Smartbond treatment Advertisement

ELLE Review: L’Oréal Professionnel Smartbond treatment

Coloured hair, don’t care

By Trisha Chawla  April 7th, 2017

We’ve all come to expect some damage with every hair colour job. And even for the bravest, boldest soul, the idea of dry, distressed tresses can be a scary proposition. Here’s where the L’Oréal Professionnel Smartbond service is proving to be a saviour. The two-step salon treatment works like armour that protects and strengthens hair as you colour, pre-lighten or straighten. We tested it ourselves, and got an early summer makeover to go with it.

Unlike the breakthrough Olaplex treatment that can be used on untreated hair, the maleic acid in Smartbond works along with the hair dye to scale down any damage caused by the chemical processes. First a creamy additive is mixed with the dye to toughen up hair bonds. It’s left on during the dyeing processing and rinsed off after 40 minutes. The second step is a pre-shampoo ritual that’s massaged on like a deep conditioner from root to end. The result is glossier hair and smoother ends — a rare sight after a colour job.

The verdict: Give this treatment a go whether you’re a first-timer or are a regular fan of hair-related metamorphosis.

Summer hair make-over? Check out these celebrity favourites 

Emma Watson

A textured bob is perfect to test out a short ’do if you’re used to long hair.

Kim Kardashian

Asymmetrical and super sleek, Kim Kardashian has nailed the short summer style. 

Kendall Jenner

Simple LOB sounds too dull? It only takes 5 minutes with a curling iron to update it.

Cara Delevingne

Cara Delevingne’s bad girl blunt bob has the reliable wash-and-go appeal. 

Models at JW Anderson

Models at JW Anderson’s S/S 17 show proved that beachy waves look great on a shag. 

Imaxtree.com/JW Anderson

Merrylin Boro

If you’re contemplating baby bangs, make model Merrylin Boro your main inspo.

Natasha Ramachandran

Choppy with lots of texture, model Natasha Ramachandran has clearly nailed the effortless bob. 

Millie Bobby Brown

If you’re stuck with a bad haircut, take a few styling lessons from Stranger Things' Millie Bobby Brown to grow it out. 

Sharon Wauchob

A contemporary take on the bowl cut feels less severe.

Imaxtree.com/Sharon Wauchob


Blunt bangs give this classic bob some interest.


Pringle of Scotland

Go for extra short sides and longer bangs for your curly pixie cut.