The pandemic has catapulted designers and brands across the globe to revisit their archives. Following this quarantine pursuit was Nicolas Ghesquière, Creative Director of Louis Vuitton who brought back the brand’s iconic monograms for its Resort 2021 collection. And this time around, as we continue to soak in fashion digitally, Ghesquière presented an upbeat, optimistic proposition for LV’s Pre-Fall 2021 collection.
The main narrative? Reimagining and symbolising the nature of the classic Louis Vuitton woman. In lieu of models, Ghesquière’s creative vision roped in English-French actor Stacy Martin for a series of images and also as the brand ambassador of this collection. Giving his cameraman a break, the CD himself stepped behind the camera to bring his thoughts to life.
“It comes from my love for photographers. I wanted to understand the feeling they had when they were shooting. It’s fun, also, to build the picture itself and the story behind the picture. That’s my motivation: to share something that I see with people,” he shared in a statement.
Shot at a chateau in the French countryside, Martin channelled a rather nonchalant vibe as she was photographed in her friend’s creations. The mood board relied heavily on three main stylistic pillars—tech romanticism, energetic sportswear and rediscovering essentials. The end results? Striking. The images depicted a certain opulence in which softness of the fabrics and delicacy of the embroideries blended in with an urban attitude. Contrasting colours adjacent to each other and reinvented chromatic duos gave the collection a bold persona. And all the loose ends were tied together to the DNA of Louis Vuitton—its great classics and iconic pieces.
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Broderie Anglaise tops, bright-hued track shorts, salopette dresses, flower-print denim, sport puffer jackets and high-low concept silhouettes stood out majorly from the presentation. While one expects luxury at its best and the iconic ‘Vuitton Polish’, the Pre-Fall 2021 collection was all about a vibe that is rather cool and low-key. As for the pieces, if you’re willing to make one your own, then let us say that you’ll be brunch ready in a minute.