In one of the biggest mergers to hit the fashion industry, the LVMH luxury group announced a $13 billion bid to bring the entire Christian Dior offering into the family. The group already owns the perfume vertical — Parfums Christian Dior — and will now take over ready-to-wear, couture, leather and shoes.
In their announcement, LVMH headed by Bernard Arnault announced that it would buy the 26 percent of shares of the Christian Dior pie that it doesn’t currently own. Currently led by Maria Grazia Chiuri, the first female creative director of the house, Christian Dior’s revenue has reportedly doubled over the past five years. You’ll remember their “We should all be feminists” T-shirts from SS 17 that took over runways and Instagram handles alike, cementing Dior’s grasp of ruling fashion zeitgeist.
