LVMH is opening a $ 70 million theme park in Paris
The luxury company of Marc Jacobs and Louis Vuitton is building a theme park in Paris inspired by 19th Century steam-powered machines
Remember your excitement as child when you saw Mickey Mouse and Minnie at the doors of Disneyland? Well, forget the cartoon mice for a second. The latest theme park is all about adults indulging their thrills in style with the opening of a £53 million ($70 million) theme park from the multinational luxury powerhouse that owns Marc Jacobs, Fendi, Louis Vuitton.
Condé Nast Traveler reports LVMH has been granted planning permission to convert Paris’s 157 year-old, 18-hectare Jardin d’Acclimatation into the capital’s newest attraction.
However, if you’re hoping for Marc Jacobs-inspired cupcake rides and a Fendi-printed house of horrors, think again. The publication reports that rumours suggest the rides will take inspiration from ‘steampunk’, rather than couture, with a focus on steam-powered machines that inspired the inside of Doctor Who‘s Tardis and the design ethic of the hit 2015 action film Mad Max.
While the theme park’s new look might seem to be somewhat of a departure for the luxury brand, it kinds of makes sense given the fact LVMH has cared for the Jardin d’Acclimatation since the mid-1980s and holds an 80 per cent stake in theme park development company, Compagnie des Alpes.
Reuters reports that work on the theme park was scheduled to commence on 4 September and will last until 1 May 2018.
The plan is to build 17 new attractions in the Jardine and make the theme park the second most visited attraction in France after Disneyland Paris.
Grab your Fendi bags, people, there’s a LVMH rollercoaster ride with your name on it.
From: ELLE UK