The Fendi Baguette has been recreated over a thousand times since its inception in 1997. And now, you can add your own stamp of creativity to this chameleon-like bag – from embroidered denim to leather – with their myBaguette app.
The new app, available exclusively for iPads and Android devices, offers up a blank slate – a white baguette. Use a selection of paintbrushes, colours and filters, to create your virtual Baguette, and submit your creation on the Fendi Baguette Community. Silvia Venturini Fendi, head of accessories of the Italian brand, then selects the Baguette of the month. For those seeking inspiration, the art gallery section showcases real Baguettes realised by artists such as Tom Sachs, Michaelangelo Pistoletto, Richard Prince, Lucy and Jorge Orta, Hiroshi Senju and Francesco Vezzoli.
You can download the myBaguette app on iTunes (iPad only) and Google Play.
Fendi Artists Baguette by Alan Chan
Click through the gallery above to see more designs by artists and the ELLE India Fendi Baguette.
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