Marc Jacobs’ model hunt
Step 1: Pose. Pout. Click.
Step 2: Hashtag #CastMeMarc.
Step 3: Upload.
Ta-da! You might just have snagged a spot in the Marc by Marc Jacobs Fall/Winter 2014-15 campaign.
Riding high on the social media wave, the American fashion label has launched a massive model hunt via Twitter and Instagram. Creative director Katie Hillier and design director Luella Bartley, who unveiled their first collection for Marc Jacobs’ diffusion line, are on the lookout for fresh faces for their upcoming ad campaign. Forget modelling agencies and chance spottings – a flurry of selfies later, thousands of hopefuls have got the #CastMeMarc hashtag trending. Want in? Take your best shot.