Mary Katrantzou for adidas Originals
Not a day goes by without at least one cool headline courtesy adidas. This time around the sportswear brand has announced their collaboration with Mary Katrantzou.
The Greek designer, who revolutionised the use of digital prints in fashion, surprised everyone at her Fall/Winter 2014-15 show by showcasing a completely printless collection. Instead she focused on handmade textiles and embroideries.
Her adidas Original collection is slated to launch in November, leaving us ample time to guess which way she’lll lean – digital prints or high shine texture. We’re hoping for a little of both.
What we do know, is that following in the vein of adidas’ partnerships with Pharrell Williams, Stella McCartney and Raf Simmons, the union will be a long-term one, with offerings in both footwear and clothing.