Masaba Gupta will launch MasabaSPRINT
Last week, designer Masaba Gupta sent out a teaser on Twitter: “So before I tell you all [about] my new collaboration tomorrow, here's a hint – a line co-designed by one of the greatest EVER entertainers in sport!”
Then came the poster announcing not just a brand new activewear line but also a collaboration with her father Vivian Richards – titled Vivian Richards for MasabaSPRINT. “I have been wanting to do a sportswear line for a while. SPRINT has a whole bunch of activewear, training gear, and even sports jackets that you can carry into the night. There will definitely be cricket shoes, which is like an ode to my dad,” says Gupta. While she can’t reveal much, she does promise that the collection should be out by “early or mid-2015”.
The 25-year-old designer known for her prints adds that she’s been interested in working with her father for quite some time. “Apart from being a sportsperson he is also very into fashion – he is co-designing the line with me,” says Gupta.
Next year looks like a busy time for Gupta, who also has plans to expand Masaba Lite (her line of affordable fashion for teenagers) through “tie ups with various online portals”. We can hardly wait.