Exclusive: Masaba's new lipstick collection is the stuff of your childhood dreams Advertisement

Exclusive: Masaba’s new lipstick collection is the stuff of your childhood dreams

Are you bold enough to try her favourite shade?

By Rochelle Pinto  June 16th, 2017

Masaba Gupta may be known for her particular brand of desi quirk, but make no mistake — the woman is in the business of building empires, not designing clothes. The entrepreneur’s latest project plays right into the ever-evolving Masaba story, a special edition collection of lipsticks in association with Lakmé.

“I’m sure people will expect some crazy bright neon colours, but I wanted to make lipsticks that people would actually wear. For a long time,” she says. But allay your dismay, because the lady more than delivers on the lipsticks’ delicious packaging. Named Candy Land, the collection draws inspiration from the candies that dominated your childhood — Rola Cola, Mango Bite, Melody and more.

Of course, if you really want to make Masaba happy, then ditch the matte red and safe brown for her personal favourite from the collection: a bold purple pout.

“This is the experimental shade as we say,” she says, drawing air quotes in the air. “Because it’s the one that we know isn’t something a lot of girls would warm up to. But it’s my favourite colour on earth.”

Get a first look at Masaba’s Candy Land lipstick line