Mawi collaborates with Koovs
We’re big fans of Mawi Keivom, and a trip to London guarantees a visit to her Hoxton studio. Luckily for us, owning a Mawi piece (and we aren’t just talking jewellery) no longer requires a nine-hour flight to another city – all thanks to Koovs.com.
Hot on the heels of its collab with Nikhil Chinapa, the e-store (which has previously tied up with Henry Holland as well) is set to launch it’s exclusive line, MAWI X KOOVS, which will include jewellery, totes and tees.
Speaking about the collaboration, Keivom said, “It has been a great way to expand my vision on an abundant and innovative fashion platform. The reputation KOOVS has built, and their targeted market, have allowed me to create a collection which doesn’t compromise my true vision.”
The feeling is mutual, as Robert Bready, creative and retail director, Koovs.com, calls Keivom “one of London's coolest jewellery designers” and believes the “customers will love the results.”
The 40-style MAWI X KOOVS collection keeps the jewellery designer’s punk-meets-pretty aesthetic intact with prices ranging between Rs 595 and Rs 2,595.
MAWI X KOOVS will be available online on Koovs.com, from November 10.