Max Fashion’s new collection gives a modern makeover to ’80s neon trend


Max Fashion’s new collection gives a modern makeover to ’80s neon trend

Hop on to the fluorescent bandwagon

By Max Fashion  November 22nd, 2019

From Kim Kardashian flaunting kiwi-coloured co-ords to Queen Elizabeth, stepping out for lunch in a fluorescent green coat—21st century trends are going retro as picture-perfect colours pop back in our lives.

Max Fashion’s latest winter offerings, which allow room for a lot of layering, are brightened with these high-voltage hues. From bomber jackets that are energised by neon shades to fluorescent T-shirts that make the most of this millennial-friendly trend, this collection is the coolest way to ace street-style dressing.

If head-to-toe highlighter shades are too much for you, mix it up with fun floral dresses, denims with sportswear details, and outwear like overcoats and leather jackets in classic shapes. These fashion-forward outfits can be worn with equally fun accessories—sneakers in sunny shades and bright stockings that you were probably too afraid to wear in the past.

Men can get a slice of this happy-go-lucky trend too. They can choose from easy-to-wear, easy-to-style essentials like sweaters, lumberjack jackets, along with hoodies and reversible outerwear. For kids, the collection features cute sweaters, joggers, dungarees, puffer jackets and trendy trench coats.

Max Fashion makes this more-is-more trend unmissable with a special contest. To participate, all you need to do is style yourself in these candy-coloured clothes and take pictures in front of the photo booth at any of the Max Fashion outlets. Next, upload these images on social media with the hashtags: #MaxYourLook. Keep your fingers crossed and don’t wait too long to get in on the action as the contest ends on December 11.

Each winner will get to take part in an exclusive photoshoot, which will then be published in an upcoming edition of ELLE India. We say that’s reason enough to hit the stores and get shopping.