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Moms, you need to add Tide Ultra to your shopping cart

Right away

By Tide  July 10th, 2019

Growing up, chances are you were reprimanded by your mom or grandmom (or, in our case, both!) for returning home with stubborn stains on your clothes. An afternoon of running around with friends and indulging in sports left behind a mark—one that wasn’t the easiest to get rid of. If you find yourself chiding your kid for the same thing, it’s time to stop.



Tide, which is known for its fabric care range, has launched a new product variant, Tide Ultra, which is set to make life easier. Just in time for the monsoon! Tide Ultra is perfect for use in washing machines and ensures you end up with outstanding cleaning. The brand marked its foray into the washing machine industry with a catchy TVC.


Leveraging on the genre of the moment, the advertisement captures a conversation between a mother and a son in the form of rap. The mum is worried when her son comes home with a muddied school uniform and tells him off for it. The son, in turn, defends himself by rapping about being a child and doing all the fun, sporty activities that childhoods are meant for. From climbing frees to playing football, with the new Tide Ultra, moms can let their little ones run free without fear. Let nothing hold them back. The detergent will make sure their uniforms and casual clothes are still ultra clean. The quirky rap has even caught the fancy of netizens, with many social media personalities taking up the #TideUltraRapChallenge to re-enact it.

Go on, add the new Tide Ultra to your shopping cart right now. It’ll be the best decision you make this monsoon.