The most popular beauty searches of 2017, according to Google

In 2017, Google is the authority on everything – beauty queries included. We send all of our questions Google’s way, from ‘what is the best value toner for blonde hair?’ to ‘what is glass skin?’ and ‘what are the most popular concealers?‘.

Every December, Google collates its data from the past 12 months, and releases a series of ‘end of year lists.’ For beauty, they’ve crunched the numbers and come up with two lists: the top 10 most searched trends and the 10 most Googled beauty brands.

Unsurprisingly, many of the most Googled beauty terms are US-centric. (See: Ulta Beauty and prom makeup.) But for the most part, the lists are reflective of Australian beauty trends.

Without further ado, here are 2017’s most talked about beauty topics:


1. Beautyblender

2. Mink lashes

3. Halloween makeup

4. Eyelash lift

5. Prom makeup

6. Nude makeup

7. Lip plumper

8. Skeleton makeup

9. Feather eyebrows

10. Lip gloss



1. Ulta Beauty

2. BH Cosmetics

3. LipSense

4. Charlotte Tillbury

5. Milk Makeup

6. Benefit Cosmetics

7. Wet n wild

8. Fenty Beauty

9. Huda Beauty

10. Finishing Touch Flawless


Leave a comment

Your email address will not be published. Required fields are marked *

Generic selectors
Exact matches only
Search in title
Search in content