Masaba, Outhouse and other fab new designer stores to check out now


Masaba, Outhouse and other fab new designer stores to check out now

Time for a wardrobe update

By ELLE team  May 25th, 2017

If there’s One issue that humankind agrees upon, it’s that the first slice of a loaf of bread is absolutely useless. The other is that we can never have enough designer stores. While there is no known solution to dispense with the first useless bread slice, we have 5 new designer stores to indulge our shopping addiction this summer. Want statement jewellery pieces that all your favourite celebrities are wearing? Drop by Outhouse’s new Mumbai outpost and avail their exclusive bespoke service. Love the quirky styling of Masaba Gupta’s pieces? Then visit her 3-month long pop-up store in Delhi and update your wardrobe.

Outhouse Jewellery in Mumbai

After setting up flagship stores in Delhi and Bangalore, Outhouse jewelry finally made its way to Mumbai last month. The store’s architecture has heavy colonial influences and features accents in the brand’s signature salmon pink and grey combination, along with brass fixtures. The Mumbai outpost will have a special ‘Outhouse Couture Room’ too, a private space where customers can indulge in one-on-one interactions with the designers and avail bespoke services.

Outhouse Jewellery, Mumbai
Outhouse Jewellery, Mumbai
Outhouse Jewellery, Mumbai
Outhouse Jewellery, Mumbai

Shop no. 1, Hemkund Co-op Society, 116 Waterfield Road, Junction of Turner and Waterfield road, Bandra West, Mumbai

Not So Serious by Pallavi Mohan’s Delhi store

Designer Pallavi Mohan launched the Not So Serious’ flagship store in Delhi on the occasion of her label’s 10th anniversary. Mohan wanted the store to welcome customers with the same warmth and ease as her home. Keeping this in mind, the store is designed to feel like a house, instead of a retail space, with open verandahs, gardens and cozy nooks. The décor is inspired by the label’s latest collection that featured heavy influences from ‘Alice in The Wonderland’. So don’t be surprised if you spot a framed looking glass or eccentric hares around the space.

'Not So Serious' by Pallavi Mohan, Delhi
'Not So Serious' by Pallavi Mohan, Delhi
'Not So Serious' by Pallavi Mohan, Delhi

Kutub Boulevard, 6/4 Kalkadas Marg, Near Qutub Minar, Mehrauli, New Delhi

Masaba’s Delhi pop-up

Designer Masaba Gupta set up a pop-up store in Delhi earlier this month at the Select CITYWALK mall in Saket. The 3-month long pop-up features the designer’s summer 2017 collection, along with her special denim line. When you want to take a break from browsing the quirky pieces, you can hang out at the conveniently placed bench and table laden with sweets, at the center of the store.

House of Masaba pop-up shop, Delhi
House of Masaba pop-up shop, Delhi
House of Masaba pop-up shop, Delhi

Ground floor, Select CITYWALK, Saket, New Delhi

Jade’s new Mumbai destination

The bridal couture label launched a new store in Mumbai to celebrate their 10th anniversary. Designed personally by co-founder Monica Shah, Jade’s new South Bombay store is a reflection of the label’s unique mix of traditional and modern elements. Heritage artifacts, each with a unique story of their own, are spread across the store as installations, so that it gives the illusion of walking through an art gallery. The label also launched a new collection, titled ‘Aurum’, to celebrate the milestone along with the store launch. The store will house all of Jade’s varied lines, including the ‘appointment only’ Signature Bridal Heirlooms Atelier.

Jade by Monica and Karishma, Mumbai
Jade by Monica and Karishma, Mumbai
Jade by Monica and Karishma, Mumbai
Jade by Monica and Karishma, Mumbai
Jade by Monica and Karishma, Mumbai
Jade by Monica and Karishma, Mumbai
Jade by Monica and Karishma, Mumbai

Mewar Apartments, Next to Sophia College Lane, Peddar Road, Mumbai

Aartivijay Gupta’s Mumbai outpost

The Mumbai-based designer opened a new store at Peddar Road earlier this month. The minimally decorated store houses the label’s latest collection that, much like her previous lines, makes fantastical prints the main focus. Drop by the store if you’re looking to add cool, quirky summer pieces to your wardrobe.

Aartivijay Gupta, Mumbai
Aartivijay Gupta, Mumbai

Shop no 5,Cambridge Court , next to Cumbala Hills, Main Peddar Road , opp Jaslok Hospital , Mumbai