Nike's latest innovation makes urban running a joy - Elle India


Nike’s latest innovation makes urban running a joy

It'll make all the difference

BY Manali Shah | July 29th, 2019

If you’ve ever run on the streets of a megapolis in India, you’d be familiar with the hurdles. Navigating the constant stream of traffic, teaming crowds and uneven terrain can be a task. But fret not. The right running shoes make all the difference and you can always count on Nike for the ideal fitness gear.

Thoughtful design

Constant innovation is at the heart of Nike’s ethos and its latest technology will make running in urban areas a rewarding experience. After Nike Air and Nike React, Nike Joyride is set to change the way you train. Its revolutionary cushioning platform is made up of TPE (a copolymer of plastic and rubber) beads, which means it greatly helps with impact absorption. The beads are spread across sections — within zonally-tuned pods, which allows the foams to expand in all directions. This translates to a dynamic footbed of sorts and leads to a super comfortable, custom fit. Guaranteed to give your run time and performance a boost!

That’s not all. The scale of the pods depends on how your feet hit the ground when you’re sprinting. The heel pod is capable of absorbing bigger impact, while the pods at the forefoot will facilitate a smooth transition forward; perfect for when you’re dodging a pothole, or taking a sudden swerve. And because of these specific sections, you won’t have to worry about the beads shifting unevenly and uncomfortably when you’re chasing your fitness goals.

Fashion forward

The Nike Joyride will first feature in the Nike Run Flyknit, available to members since July 25. Mark your calendars for the global drop on August 15. Upcoming silhouettes featuring the Nike Joyride include the Nike Joyride NSW, Nike Joyride NSW Setter, the women’s-exclusive Nike Joyride NSW Optik and the Nike Joyride Kids Nova, for young athletes. The trendy designs will make sure your fashion game is strong, even when you’re prepping for a marathon or running for the sheer fun of it. The vibrant colours will pack a punch and take your athleisure look to a new level.

So go on, get running and chase your dreams with the best of technology by your side.