Nutella is opening the restaurant of your dreams
All Nutella, all the time
Desserts just haven’t reached their full potential until they’re smothered in Nutella. (Honestly, that’s also true for breakfast foods. Or, just, food) And now, Nutella is officially opening a place for you to make your chocolate and hazelnut dreams come true: the Nutella Café, opening in Chicago by the end of May.
The Chicago Tribune reports the restaurant, which is on Michigan Avenue near Millennium Park, is designed using the signature red and white colours on the label. “It’s designed to make you feel like you’re actually walking into a jar of Nutella,” Angela Baird, the director of operations at Brand Innovation Group, told the newspaper. “Everything screams ‘Nutella.'”
This isn’t the first all-Nutella restaurant, but it is the first one to be owned and operated by Ferrero, the company that owns Nutella. Currently, there are Nutella outposts at Eataly in New York and Chicago, and independently-owned Nutella joints from Brazil to Italy. But those were sometimes short-lived, and some of them used the Nutella name without the brand’s permission.
The Nutella Café will serve as both a place to quickly pick up coffee and a place for tourists to indulge — or just eat some lunch. The café will open in Chicago on Wednesday, May 31 at 10 a.m., and Nutella will give away “special surprises” for the first 400 people who show up. Obviously, the menu contains tons of Nutella, while more savory foods pay tribute to Nutella’s Italian origins.
Nutella Café’s mouth watering menu
From: Elle UK