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Ogaan goes online

The 25-year-old fashion store ventures into e-commerce

By Arshie Chevalwala  February 19th, 2015

After 25 years of retail, Ogaan launched its online store, Ogaan.com bringing curated collections (crafts, textiles and fashion) one step closer to us. Currently, it classifies clothes under sections like New Indian Wear and Urban Essentials. The Weekend Round-Up offers plenty of inspiration for brunch looks. And it has labels you’d otherwise find at their flagship, like Kavita Bhartia and Anavila Mishra among others. The store also retails select pieces from labels like Bodice, Akaaro, Translate and Maithili Kabre. Another highlight of the e-store is Bits & Pieces, a section of beautifully crafted jewellery – Payal Pratap’s earrings, young jewellery designer Eesha Zaveri’s druzy-studded earrings, The Fableist’s studs, and Vasundhra Mantri’s delicate pearls.

The best part? All this with free shipping pan-India. No need to leave your home to have your fashion game be on-point.

Flip through the gallery to see some of our favourite looks