We all know that colouring your hair causes it to become dry and frizzy and generally just the worst. But now there’s an in-salon treatment that can totally fix this. It’s called Olaplex.
So what is Olaplex?
Formulated by a team of California-based US Scientists, Olaplex maintains the health of your hair, even after it’s been highly processed. We’re talking the key to nailing that Chloe Moretz bleached bob without making your hair fall out. YAS.
Hairstylist to every blogger ever (Zoella and Tanya Burr included) Samantha Cusick explains: “Olaplex is a single ingredient chemistry that not only stops chemical damage happening to hair but actually repairs it.”
How does it work?
“Olaplex is a whole new molecule that works inside the hair strengthening and repairing the structure that has been compromised. It seeks out any broken disulphate bonds and links them back together making your hair feel fuller, thicker, stronger and healthier.”
When would it be used in a hair salon?
According to Samantha Cusick, kind of all the time: “We recommend Olaplex to all our clients in the salon. It is especially important to use it in all colour services. In darker and vibrant hair colours, it helps to massively reduce fade and maintains your hair’s integrity. In lightening services, from balayage to full head bleaches, we use it religiously because it gives the hair such strength, you’re able to colour it more often and go lighter and brighter without the fear of it snapping off.”
What are the benefits of Olaplex?
- Colour-treated hair is kept in optimum condition— it feels fuller, healthier and glossier.
- It works on virgin hair as well. Undo heat and sun damage with a stand alone treatment and at home applications.
From: ELLE UK
