10 jewellery stores to check out the next time you’re shopping online
Diamonds at your fingertips
Jewellery shopping can be tedious, especially if you’re not willing to traipse from one store to another looking for the bauble of your dreams. Whether you’re looking for statement pieces or that one pair of unicorn earrings that you’ve searched high and low for, these online jewellery labels have your needs covered. Aside from shopping from their latest collections, you can also get comprehensive tips on how to take care of your precious jewellery.
From Suhani Pittie’s delicate handcrafted jewellery to Maithili Kabre’s colourful baubles, choose from a wider selection of pieces without even having to change out of your pyjamas.
CaratLane was launched in 2008 by Mithun Sacheti of the Jaipur Gems family as a way to change the way we shopped for diamonds and diamond jewellery in India, from high-end fine jewellery to everyday wearables. They’ve recently collaborated with celebrity stylist Ami Patel for a collection of minimalistic gold plated pieces. In case you’re not totally sold on the idea of buying expensive jewellery online, they offer free ‘Try@Home’ service, where you can book a trial and try them on before you buy them.
If fine pieces of jewellery could tell a story then Eina Ahluwalia's pieces would tell richly detailed stories of love, battles and nobility. Every one oh the Kolkata-based designer's collections have a story behind it. Ahluwalia credits her love of travelling with imbibing her collections with an old school poetry. She also seeks inspiration from societal issues like domestic violence (in her collection Wedding Vows) and religious diversity (in her collection 'One- A Trillion Paths). Despite the strong artistic bent behind her pieces, Ahluwalia has expressed dislike for jewellery that restricts normal movement and makes sure that while her pieces may look like wearable art, they're as practical as they come.
You don’t have to make your way to the multi-designer label’s Delhi store to shop finely-made designer jewellery pieces. The online store also houses eclectic designers who specialize in creating jewellery out of unconventional material. And when we say unconventional, we mean unconventional. We're talking paper, concrete, wood, discarded watch parts and industrial waste, to name a few. The one-stop-shop for contemporary, affordable conceptual jewellery has revamped its online store and you can now choose from a collection of over 70 designers, including Eina Ahluwalia, Suhani Pittie, Valliyan and more.
If you used to rifle through your mother's jewellery collection when you were little and mixed her grown-up pieces with your Barbie costume-y jewellery then you need to take a look at Maithli Kabre's creations. Even though architecture and lifestyle design was her primary interest, her intrinsic love for all things jewellery drew her into the business of creating and selling her own designs. According to her, the best part about wearing her jewellery is that it would never overpower the wearer. There's an almost childlike aesthetic that runs through her collections, married to a more mature design setting. You can check out handcrafted necklaces, bracelets, rings, earrings in semi-precious stones – and even cufflinks for men.
Mumbai-based designer Nitya Arora founded her label Valliyan in 2008, creating a distinct theatrical style that is now associated with her brand. Arora calls herself a 'mad scientist' when it comes to experimenting with designs and nothing is off-limits. She believes that the country is slowly realizing that jewellery can be more than just an investment and that has contributed to the sudden growth in fashion jewellery in the market. This 'mad' exploration of designs and materials often result in pieces that cannot be replicated, so you have a good chance of ending up with a one-of-its-kind Valliyan piece. Don't miss out on the famous shoulder dusters and large hoops on her website.
Named one of the 'most genius and inventive jewellery designer in the world' by the World Gold Council in 2012, Suhani Pittie knew what she wanted to do at the young age of 7. It was her foray into design that bridged the gap between fine and junk jewellery in the Indian market. She describes her pieces to be 'unconventional in a traditional way', possibly referring to the aesthetically pleasing and wearable jewellery pieces from her collections that have roots in the world around her and the issues plaguing it, like her Winter/Festive 2016-17 collection that was inspired by the ongoing refugee crisis in Europe and West Asia. Aside from this, she credits Hyderabad, the city she moved to after marriage, to inspire her in creating traditional pieces with a modern mindset. While the designer is retailed at jewellery stores across the globe, she prefers the online portal for its approachability and instant connect.
From diamond jewellery to semi-precious pieces, BlueStone offers a wide selection of options, in terms of style, budget and design. You can customize the product's gold purity or diamond clarity according to your specifications. You can even try the jewellery on at home before buying and return it (after purchase) if you like. Their USP is their customer service that also includes 'next-day delivery' that takes care of any last-minute wedding jewellery fiasco you might face.
History students Rajesh Ajmera and Rajiv Arora turned their love for the subject into a luxury jewellery brand and so in 1978, Amrapali was formed. They travelled across India, to even the remotest corners of the country, to soak in the diverse culture that would go on to be the inspiration behind the collections. If you're looking for jewellery that is deeply traditional, yet not abrasive to a contemporary design aesthetic, then check out their collections that have found fans in celebrities from Meryl Streep to Kangana Ranaut.
Isharya's unique brand of India-inspired costume jewellery has found fans in celebrities like Cameron Diaz, Kim Kardashian and Sofia Vergara. Launched in 2004, sisters-in-law Gauri and Radhika Tandon started making jewellery they didn’t find anywhere in the market: high fashion costume jewellery that made a statement without being too dramatic. They turned this into a full time label when their passion project took off, and their products became on demand on some of the biggest retail stores internationally. They present an Indian aesthetic in a contemporary setting with materials like wood and leather.
If you're looking for something a little edgy, then add Shaze to your bookmarks list. Captioned 'Join the Labellion', the premium lifestyle brand aims to break free of all the labels that define us today, and maybe solve your gifting woes with its extensive selection of fine jewellery at the same time. Pick one of their exquisite palm bands for yourself online or head over to their Colaba outpost that peppers up the traditional shopping experience with a unique venting booth as a safe space for people to express themselves.
Ornate enough to pass off for fine jewellery but with prices that are decidedly high street, Outhouse's online store makes it easy to shop for your destination wedding no matter where in the country you are. We especially love their eye-catching hand harnesses (haath phools) and multiple Swarovski-encrusted headpieces, a departure from the usual fare that make for Insta-notoriety.