Design collaborations between Indian and Pakistani designers aren’t nearly as common as they should be. But making a positive step in that direction is Outhouse Jewellery, which just wrapped up a successful collaboration with Pakistani couture designer, Mahgul. Their brand new bridal jewellery collection made its runway debut at the Pakistan Bridal Fashion Week (PBFW), paired with creative head Mahgul Rashid’s elaborate wedding ensembles.
“We did our first show in Pakistan in 2014 with designer Sana Safinaz, who’s like the Sabya of Pakistan,” explains Kaabia Grewal, one half of the creative force behind Outhouse Jewellery. “We were completely taken aback by the amazing response, even the Dubai market hasn’t responded to us the way Pakistan did. We were almost sold out.”
Grewal found that the Pakistani market was “not price conscious, they’re very mature and design-focused.”
Since launching their new bridal vertical in September, the Outhouse team decided to jump at the opportunity to showcase it at the PBFW. “Mahgul is very renown in the couture space, and she felt our jewellery really went well with her collection.” Shoulder dusters and chokers complemented the Pakistani designer’s embroidered jackets, draped skirts and modern take on the gharara.
Grewal adds, “With our shows in India, we land up pairing so many pieces together that the consumer doesn’t know how to style it. The way it was styled at Mahgul’s show, that’s the way you and I would wear it. In the costume jewellery space, it’s very important for the buyer to see the whole look.”
The best dressed women in Pakistan
As the Outhouse Jewellery founders attest, Pakistan has more than its fair share of style icons. Allow us to make an introduction…
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