Outhouse bridal jewellery makes its runway debut in Pakistan
"The Pakistani sensibility is very mature, very fashion-forward"
Design collaborations between Indian and Pakistani designers aren’t nearly as common as they should be. But making a positive step in that direction is Outhouse Jewellery, which just wrapped up a successful collaboration with Pakistani couture designer, Mahgul. Their brand new bridal jewellery collection made its runway debut at the Pakistan Bridal Fashion Week (PBFW), paired with creative head Mahgul Rashid’s elaborate wedding ensembles.
“We did our first show in Pakistan in 2014 with designer Sana Safinaz, who’s like the Sabya of Pakistan,” explains Kaabia Grewal, one half of the creative force behind Outhouse Jewellery. “We were completely taken aback by the amazing response, even the Dubai market hasn’t responded to us the way Pakistan did. We were almost sold out.”
Grewal found that the Pakistani market was “not price conscious, they’re very mature and design-focused.”
Since launching their new bridal vertical in September, the Outhouse team decided to jump at the opportunity to showcase it at the PBFW. “Mahgul is very renown in the couture space, and she felt our jewellery really went well with her collection.” Shoulder dusters and chokers complemented the Pakistani designer’s embroidered jackets, draped skirts and modern take on the gharara.
Grewal adds, “With our shows in India, we land up pairing so many pieces together that the consumer doesn’t know how to style it. The way it was styled at Mahgul’s show, that’s the way you and I would wear it. In the costume jewellery space, it’s very important for the buyer to see the whole look.”
The best dressed women in Pakistan
As the Outhouse Jewellery founders attest, Pakistan has more than its fair share of style icons. Allow us to make an introduction…
Popularly known as Amo B in Pakistan, this top model's pristine bone structure is complemented by her flair for the classics. Amna likes playing it safe and is often spotted in stripes, distressed jeans, and plenty of ruffles.
Heard of the phrase, ‘dress for the job you want’? Well, Iman Hasan clearly wants to be Pakistan’s Next Top model, moving effortlessly between boho, artsy and grunge. The street is her ramp; or so it seems from her highly addictive Instagram account (watch out for this rabbit hole).
Who would dare to layer multiple necklaces, then dangle a gold clutch from their neck while wearing a heavily embellished lehenga choli? None other than Kiran Malik. The upcoming movie star and a fashion connoisseur routinely pulls off looks few others would have even thought of. Case in point: Kiran chose to wear a white suit to Pakistan's biggest awards show instead of jumping onto the Lets-Be-A-Disney-Princess-Bandwagon.
Shazay is the queen of minimal fashion, the tortoise who wins the ‘Style Wars’ race one crisp ensemble at a time. Her structured tops, colour-blocking expertise and metallic dresses are always on point.
A fashion journalist by profession, Momina makes sure that her clothes illustrate her expertise on all things fashion. You’ll seldom spot her playing it safe and her accessories almost always make a statement because why waste your breath telling people that you’re “unique and fabulous” when your clutch can say it for you?
We've been fans of Meesha's bold sartorial choices ever since she appeared on Coke Studio singing 'Jugni Jee' with an attention-grabbing red pout, classic black jacket and chunky gold jewellery. She’s often spotted in statement pieces, from floral ghararas to high-waist knotted pants and glittering kaftans.
If you believe that style is not just buying the right clothes or accessories, but what you do with them, then Alishay Adnan is an all-round winner. Fishnet stockings under ripped denims, sport luxe, and metallic bomber jackets —she’s tried it all.
This film actress is hard to spot, but whenever she deigns to make a public appearance, she leaves a lasting impression. If we were to describe her style in two words, it would be casual chic. Sohai’s no-fuss look may trick you into believing that you can do it too, but it’s when you spot yourself buried in an over-sized cape that she rocked, you realise there’s a method to this actress’ stylish madness.
The onscreen Mahira might have made her place in our hearts, but we hear the one off-screen is far more stylish. Sticking to a white tee and jeans for day, it's her red carpet avatar that really has us captivated. Her pale pink Disney princess gown by Egyptian designer, Shahira Lasheen, stole the show at last year’s Lux Style Awards, Pakistan’s equivalent of the Oscars. She followed that up with a Black Archives gown at this year’s LSAs. She tops the Best Dressed List every year for almost every award ceremony, so how could we not include her? Some people accuse her of playing it safe, but let’s not be quick to hurl accusations at a person who has walked the red carpet in a pant-sari, a mega voluminous gown, and a reverse suit.
Shazah's love for different versions of the trench coat is obvious and makes her look ramp-ready even when she’s only headed to a casual do. She does street style (arguably) like no one else in Pakistan. Shahzah clearly was paying attention when Alexander Wang said, “Anyone can get dressed up and glamorous, but it is how people dress in their days off that are the most intriguing."