Pankaj and Nidhi go eco-friendly with R-Elan for Lakmé Fashion Week


#ELLEexclusive: Pankaj & Nidhi take the eco-friendly route with R-Elan for Lakmé Fashion Week 2020

The fabric of the future is taking over the runway

By ELLE team  February 7th, 2020

 Lakmé Fashion Week is about to begin and things are looking very exciting, especially with the collection that will unveiled from designer label Pankaj & Nidhi.

The veteran fashion designers Pankaj and Nidhi Ahuja have come together with R-Elan to present their soon-to-be-showcased collection ArtFluence that’s sustainable, extremely versatile and also utilitarian, at Lakmé Fashion Week Summer/Resort ’20.

What’s great about these fabrics is that they have been created from specially engineered fibres and yarns using cutting-edge technology to enhance comfort and aesthetics. The R-Elan fabric, thus, manages moisture, is odour-free and has thermal insulation. And, you can expect all of this other than the fact that they’re sustainably-made.

The eco-sensitive collection will bring to life painterly florals on organza and lustrous twills while presenting separates that feature wallpaper pattern from ’50s. The designer duo will also venture into the denim space for the first time with iridescent embellishments offsetting dark indigos on bomber jackets and jeans. All the pieces can be either worn together or combined with basic wardrobe staples.

Hemant D Sharma, Head Polyester Sector, Reliance Industries Ltd adds, “The ArtFluence collection is a stunning fusion of the world class fabric technologies with unmatched art of fashion. The beautifully-designed clothing will make the wearer comfortable, confident and happy in giving back to the mother Earth by becoming a part of sustainability and circularity movement. This collaboration highlights the immense possibilities that innovative fibres can unleash and helps reimagine the benefits that can be woven together for today's ever-demanding consumer.”

If there’s one thing that’s on every fashion designer’s mind today, it’s the impact the industry has on the environment. Consumers are definitely becoming more conscientious and demanding transparency for where their clothes come from. And, with designers shining light on sustainability, it’s safe to say welcome to the future of fashion!