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Pantone picks the colour of the year

Talk about a purple reign

By Carli Whitell  December 8th, 2017

Maximalists are rejoicing right now. Pantone Color Institute has picked a gloriously rich shade of purple as its colour of 2018.

“A dramatically provocative and thoughtful purple shade, #UltraViolet communicates originality, ingenuity and visionary thinking that points us to the future,” according to an Instagram post from the company. 

A post shared by PANTONE (@pantone) on Dec 7, 2017 at 5:57am PST

That’s not the only purple Pantone colour that made headlines recently. Back in the summer, the color institute dedicated a shade of the hue to Prince calling it “Love Symbol #2.