Pepe Jeans London launches Custom Studio

Pepe Jeans London is adding a DIY spin to everyday denims. It only takes about 15 minutes and no extra cost! First, pick a pair of denims. I picked a slim-fit, skinny jeans. Then choose a print from the catalogue – anything from Audrey Hepburn to abstract prints or graffiti. I’m pretty big on aztec prints right now, so I instantly reached for those. Add buttons, rivets or tacks as you please. If you like your denims distressed – like I do – pick where you want the frayed patches to appear. I got the knees slashed a tad, to make the pair look a bit worn in. Lastly, choose the colours you’d like the print to be in, and let them blitz it in place for you. You’ll walk away with a pair that’s like no other out there.      


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