Pink lights for ELLE’s breast cancer campaign


Pink lights for ELLE’s breast cancer campaign

Hotels and restaurants across India adopt a rose-tinted façade

By Sneha Sadarangani  July 21st, 2019

As part of ELLE’s campaign against breast cancer, we got hotels and restaurants to support the cause this October, also known as Breast Cancer Awareness Month. So, on October 16, expect to see select venues across India be lit up in pink as they do their bit to raise awareness.

Look out for hotels under the Taj Group in Mumbai (The Taj Mahal Palace, Vivanta by Taj – President and Taj Lands End) as well as in Delhi (Taj Palace and the Art Lounge at The Vivanta by Taj, Surajkund). Hard Rock Café is also joining the initiative by illuminating their outlets across Delhi, Gurgaon, Mumbai, Pune, Bengaluru, Hyderabad and Chennai in pink.