New label Quod brings together hyper-feminine styles with a rebellious edge
"QUOD is about playing with the essence of things, finding new meanings and transforming them"
Founded in 2019, QUOD takes inspiration from the Latin phrase ‘thus it has been demonstrated’. The label is an amalgamation of experimental tailoring and modern elegance coming together in timeless styles. Founded by New York-based Ikshit Pande, QUOD beautifully exemplifies its founder’s infectious creative energy. In a conversation with ELLE, the 32-year-old designer talks about his influences and the creative process.
Exaggerated sleeves are the brand’s key design elements
The beauty of the label lies in its ability to be contemporary and practical, but also sumptuous and effortless. The designs are inspired by many contrasting elements like street style-meets couture-sensibility, tailored cuts with diaphanous fabrics along with cultural influences from both New York and New Delhi. “Borrowing from the past, but staying deftly relevant today, QUOD is about playing with the essence of things, finding new meanings and transforming them,” says Pande.
The collection fuses fabrics like cotton twill, poplin, tulle and net
Born and brought up in the foothills of the Himalayas, nature has played an integral role in Pande’s creative process. His first collection was inspired by the beauty of birds and their extraordinary wings. “Beautiful yet strong, wings are capable of taking them places,” he says. This influenced his firstprototype of drapes, sketches and toiles.
Sharp tailoring, voluminous silhouettes and a monochromatic palette
There is duality in his first collection in a way that each piece could be easily slotted in both your afterdark
wardrobe and downtime uniform. While fine cotton gives comfort and versatility, the structure of formal
suiting fabric acts like a power statement.
On the future
QUOD just formally launched at Flying Solo in SoHo, New York last month. The label is also retailing at Ensemble in Mumbai and New Delhi. “We aspire to slowly evolve and find a place within the culture makers and shifters of the world,” says Pande.
QUOD presented its F/W’19 collection of NYFW