When it comes to helming a blend of timelessness, authenticity and maintaining contemporary sensibilities, Ralph Lauren aces the amalgamation. This holiday season, the fashion designer will bring the magic of the holidays to life through a global marketing campaign that celebrates family, love and togetherness. In a time when the pandemic has taken over the world and brought everything to a standstill, the ‘Family Is Who You Love’ campaign showcases life’s simple pleasures, the beauty in every day, and the unbreakable bond between a family.
The brand reached out to 11 families across the globe, asking them to reflect on the events of the past year and the wisdom they gained. The result was a diverse cast representing a broad spectrum of associations—from individual families to communities and groups around the world. Simply put, the campaign evokes a feeling of warm nostalgia of the times spent with family during the holidays.
“It’s such a blessing when you’re surrounded by the people you love. For me, family is the ultimate gift,” shared Nora Attal, a London-based model who was featured in the campaign. Swipe to get a complete look:
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The cast of the campaign includes writer, director and producer Robbie Rogers and his husband Greg Berlanti; native American model and artisan Philip Bread and his family; members from the non-profit community-based prevention program ‘Work to Ride’; the Parisian dance collective ‘La Marche Bleue; professional rugby player Maro Itoje and family; and musician, producer and fashion designer Edison Chen and Chinese supermodel Qin Shupei.
The Holiday collection is available across all Polo Ralph Lauren and Ralph Lauren stores in India. You can also shop online at www.thecollective.in.
