Reebok’s new sports bra adapts to your movements to provide full support

Finding the right bra is a legit hassle at the best of times but coming across a sports bra that fits well? Let’s just say that there are higher chances of us sticking to our diet.

More often than not, we resign ourselves to experiencing discomfort and not getting the most from our gruelling workout. And the culprit is that ill-fitting sports bra which just cannot keep up with all our kick-ass moves.

+C21444 FW18 PureMove Bra Graphics Pack 06 rgb vbp

If you’re vehemently nodding your head in agreement, we’re here to tell you that you can bid goodbye to your concerns about wardrobe malfunctions and breast pain. Reebok’s new technologically advanced PureMove Bra will support you in exactly the way you need and precisely when you require it.

Wondering how? The next-generation sports bra comes with the brand’s new proprietary Motion Sense Technology. It’s the result of treating a performance-based fabric with STF (Sheer Thickening Fluid) – a gel-like solution that takes a liquid form when in a still or slow-moving state. In contrast, it stiffens and solidifies when you’re moving at a faster rate. Which means it senses movement and literally moves with you. We’re cheering for it because the fabric can support you regardless of what your sport or fitness routine – be it yoga, kickboxing or Pilates.


If you’re still in two minds, take it from fellow women who’ve tried-and-tested the bra. “I had given up for a sports bra that unconditionally supports while running. My hunt ends here,” said Vyom Kapoor on Instagram. “Running, weight-lifting, boxing – you name it! No matter what you’re doing, this sports bra has you covered (literally) anytime and anywhere!” said Justyna Jarmula on Instagram.

So go ahead girls, find your fit and chase your dreams!

Shop for the PureMove bra here.

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