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Rihanna is Puma’s new creative director

As if she didn't have enough going on already, Rihanna becomes Puma's new chief

By ELLE team  December 17th, 2014

It seems like only yesterday Puma released the results of their collaboration with Solange Knowles. And now we hear they’ve roped in Rihanna as Puma’s new creative director. Already the R&B star is making it to year ender lists with this dress. And we know she’s a seasoned designer having collaborated with River Island in the past. Now she’s reportedly raking in over a million with the deal.

But what does this mean for us? For one, we won’t be flooded with any more pics of her in those Jordans. She’ll be overseeing athletic wear and footwear for the German brand, and also taking on ambassador duties – with star athlete Usain Bolt for company. But mostly we’re expecting a dark, edgy line to place against our Solange x Puma neons.