Ritu Kumar's India inspired decor collection will make you want to redecorate your home - Elle India


Ritu Kumar’s India inspired decor collection will make you want to redecorate your home

You’ll want almost everything from this collection

BY Shree Vrinda | July 30th, 2019

Fashion enthusiasts are aware that style isn’t just limited to your closet. Thanks to Ritu Kumar, your house can now look just as tasteful as your wardrobe. The iconic designer ventures into home decor with the launch of her new collection Ritu Kumar Home after 5 long decades in the fashion industry.

Ritu Kumar is a formidable name in the world of fashion. With over 90 stores in India, and a significant presence internationally, Ritu Kumar is widely celebrated for her attempt to revive and recreate India’s age-old embroidery, which have left a lasting impact on the Indian fashion map. A measure of the timeless value of her designs can be seen through the demand that her culturally rich clothes continue to have.

The artist-turned-designer’s career has become a benchmark of change, embodying a modern outlook while still grasping at tradition. As her eponymous brand reaches its 50-year mark, the atelier forays into home decor with Ritu Kumar Home collection.

Unveiling on 31st July, the collection stays true to the designer’s signature style: of large motifs, heritage prints and her adaptation of indian textiles. Ritu Kumar Home, houses a wide range of beautiful bed linen, awe-worthy wallpapers, and gorgeous tableware along with other eye-grabbing home décor pieces.

The collection will be available across Ritu Kumar stores in the country, August 2019 onwards, and on their website at www.ritukumar.com.