Rosie Huntington-Whiteley for Prabal Gurung

After teasing us with mysterious images on Instagram, Prabal Gurung’s much-awaited fall/winter campaign is finally here. And British model and actress, Rosie Huntington-Whiteley, has been revealed as its face.

Styled by Elin Svahn and shot by Daniel Jackson, the campaign features Huntington-Whiteley in embellished gowns, fur jackets, sweaters and scarves – all against the backdrop of a red-and-purple-tinged lunar landscape. But unfortunately, the crew wasn’t flown to the moon and had to settle for New York’s Pier 59 Studio instead.  

Huntington-Whiteley was chosen for her global visibility, which reflected Gurung’s own experience of living in Nepal, India, UK, Australia, and finally, New York, USA. “As the business is growing exponentially, I wanted to focus on someone who has international appeal,” explained Gurung to WWD.

Christopher Simmonds, who has previously worked with the designer, was the creative director for the campaign.

You may want to read: Patrick Schwarzenegger bags Tom Ford campaign


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