Scandi bloggers you need to know
Let these style stars show you how to speak Scandinavian
Looking for some serious inspiration on how to de-clutter, dress down and simplify your life in this new year? We’ve scoped out the best Scandinavian style bloggers whose online spaces are reflections of their minimalistic lives. Need to know which bomber jacket to invest in? Why it’s okay to live in your faded black skinnies? And why a monochrome wardrobe is a foolproof one? Add these to your reading list and find out.
Maria Van Nguyen’s blog will provide instant relief to your weary eyes. A fashion design student from Oslo, Norway, she is currently living in New York. Her quiet presence is filled with surprises – she loves hip-hop, blends shout-y baseball caps seamlessly with her oversized grey, white and black basics and occasionally treats the world to her impeccable creations. Following her will also give you a first-hand look at her carefully curated lists – from vintage steals on Etsy.com to art you can’t miss at the MoMA to playlists featuring Drake’s latest hits.
Caroline Blomst does many things at once and does them all well. She started out with a personal style blog, which soon went on to include street style (something that she does with her boyfriend Daniel Troyse), forecasting on fashion, beauty and lifestyle, and a blogger network that features like-minded contributors. Blomst’s knack for all-inclusive Stockholm style (where she is from) – edgy, sporty, feminine – whether it is in her own wardrobe or on the streets, is what makes her super readable.
Despite having moved to L.A. a few years ago, Marie Hindkaer Andersen brings her distinctly Danish vibe to the sunny landscape. She uses her styling background to mix sensible basics (cosy knits and loafers) with feminine staples (floaty skirts, pastels and statement jewellery). Proving that she is still very much in love with the style from her homeland, she has just started a monthly curated list of her favourite products emerging from indigenous brands, called Scandinavia 10.
Oslo-based, tattoo-sporting Marianne Theodorsen is regularly snapped outside the international fashion weeks for her cheery personality and texture play. On her blog, she brings her love for colour, layering, body piercing, kooky jewellery and female icons to the fore. With a tomboyish style that veers towards grunge, Theodorsen (who also moonlights as a DJ and photographer) regularly breaks down her ever-evolving personal style with a series of moody inspiration images.
Stockholm’s darling, Elin Kling is more than just a blogger. Along with impeccable taste for clean living, Kling also possesses foresight and business sense, which helped her co-found Nowmanifest.com, an umbrella network with some of the world’s most popular fashion blogs on it. Although fully focused on her label, Totême, a capsule line based on luxury leisurewear, Kling (and her team) continue to churn out her signature hits on her blog – images of her personal style (shrunken blazer, pointy-toed low-heeled pumps and androgynous tailoring), expert shopping advice and easy beauty fixes.