Selena Gomez tops the first ever Instagram Rich List
From Huda Kattan to Zoella, social media stars also earn up to Rs 10 lakh per post – you just need a few million followers first
As much as we may sometimes hate the amount of time we spend on Instagram, the majority of us use it to tag our mates in memes, upload relatively boring foods pics and deep-stalk frenemies with extreme zeal.
But we are missing a trick, guys. While you’re ‘busy’ doing nothing because you’ve got no money despite being paid yesterday, others are far more savvy and are using the app to make some serious cash.
Proof that upping your Insta game can literally transform your selfies into a multimillion-pound business, Hopper HQ – an Instagram scheduling site – has published the first-ever Instagram Rich List to see exactly who is making the most dollar for their ‘brunch’ posts.
In response to the app asking users to clearly identify when they are being paid (by using a ‘paid partnership’ label), the site compiled a list using a mix of internal data and publicly available information.
In one camp you’ve got the celebrities. Okay, it won’t surprise you to learn that Selena Gomez reportedly takes home £425,000 (close to Rs 3 crores) for one post to her 122 million followers. She’s the most followed person on Instagram/very famous, it makes sense.
She’s closely followed by every single Kardashian sister, plus Gigi Hadid, Cara Delevingne and footballer Cristiano Ronaldo.
In the other camp we’v got ‘social media influencers’. And this is where it gets interesting. The top spot was taken by beauty guru Huda Kattan, who reportedly earns up to nearly Rs 11 lakh for each post.
She may have 20.5 million followers, but she’s also not a multi-million dollar pop star.
Internet sensations Cameron Dallas, new boyfriend of ELLE’s June cover star Hailey Baldwin, and British beauty blogger Zoe Sugg aka Zoella, are also said to earn Rs 8 lakh per post.
So how exactly do they do it?
“With approximately 700 million active monthly users across the world it offers a wealth of potential customers for brands that have the budget to harness the influence of the people on our lists,” explains Mike Bandar, co-founder of HopperHQ.com, ‘and a chance for people to make a real career out of ‘gramming”.
“In the last couple of years influencers and celebrities have really caught on to the fact that endorsing brands on Instagram pays off.”
Yep. There is a serious amount of money to be had, just need a few mili followers first…
From: Elle UK