Are Sonam and Rhea Kapoor becoming India’s (cooler) answer to the Kardashians?


Are Sonam and Rhea Kapoor becoming India’s (cooler) answer to the Kardashians?

We’ve got facts on our side

By Salva Mubarak  May 23rd, 2017

If you’re human with a working internet connection, there’s no earthly way to avoid the Kardashian-Jenner clan. Even if you haven’t seen a single episode of Keeping Up with the Kardashians, or the million spin-offs it has birthed over the years, you probably know exactly what’s going on in their lives. That’s because the Kardashian-Jenners are everywhere- from fashion, to beauty, to culture and even emojis. Love them or hate them, you know you can’t escape them.

We had a moment of déjà vu recently when our Instagram feeds were flooded with photos of Sonam and Rhea Kapoor fooling around at the shoot of their recently-launched brand, Rheson. In a brief moment of clarity, we asked ourselves — Are Sonam-Rhea India’s (cooler) answer to the Kardashian-Jenner phenomenon?

You tell us that you wouldn’t gladly sit through episodes and seasons of a TV show that’s set in the Kapoor household, and we’ll show you a liar. We would even watch the inevitable spin-off starring Harshvardhan Kapoor and Sara Ali Khan. They won’t even have to change the title. It can easily be Keeping Up with the Kapoors, and you know it.

Aside from the inevitability of an internet-breaking show, the two clans have a surprising number of commonalities.

Here’s how Sonam and Rhea Kapoor are becoming India’s (cooler) answer to the Kardashians

Kimojis/Sonam-ojis(?)

You don’t have to be a millennial to be privy to the universal language of emojis. The Kardashian-Jenners clearly understood their potential and wasted no time in launching a series of emojis bearing their brand. Soon, in a move that surprised no one, Sonam followed suit with her own set of emojios. Now her tribe can communicate using Sonam’s various movie avatars because it’s 2017 and words are overrated.

Personal app

Last year Sonam gave her fans, or tribe as she likes to call them, a chance to peer even more closely into her life, adding to the bouquet of social media platforms she was already on. With the launch of her  app, the Neerja actress was able to talk to her fans, offer style and beauty tips and let her tribe talk to each other about how much they love her. Sounds familiar? After her hit mobile game in 2014, Kim K launched her own app as well. Soon, sisters Khloe, Kourtney, Kendall and Kylie followed suit.

Celebrity squad

It’s hard to be an internet-breaking celebrity unless you have a star-studded friend circle of your own. The Kardashian-Jenner side is the veritable who’s who of Instagram, including Chrissy Teigen, Gigi Hadid, Fergie, Jen Atkins, Jonathan Cheban (to name a few). Closer to home, Sonam and Rhea have no dearth of popular friends, with Jacqueline Fernandez, Masaba Gupta, Pernia Qureshi, Namrata Soni, Shehla Khan being certified members of their squad. Now that Sonam and Rhea are working with Kareena Kapoor Khan for Veerey Di Wedding, they’ve merged their squads to form a super squad.

Their own clothing label

The Kardashian sisters’ fashion boutique Dash is more of a star on Keeping Up with the Kardashians than Rob Kardashian. Khloe launched a collection of denim jeans ‘Good American’ for plus size women. Even Kylie Jenner detoured from making lip kits and launched an apparel capsule. Rhea and Sonam are Bollywood’s best-known fashion aficionados and it was a natural progression for them to launch their own fashion brand, Rheson. Another point in favour of our argument.

Parties like no other

With a great squad comes great responsibility… to throw huge parties. We’re pretty sure this is one of the top commandments in the ‘How to Be Popular’ bible. The Kardashians take this principle to heart, from their extravagant birthday parties to the bashes they throw for squad members (their baby shower for Chrissy Teigen is testament to that). Similarly, the Kapoors are known to throw the wildest parties in town. Rhea once confessed to us that she loves hosting ragers and feeding people, a fact that’s evident from Instagram photos. Most recently, they celebrated papa Kapoor’s birthday in London with the whole glamorous family in attendance.

Massive social media following

Sonam and Rhea might not have the collective social media following of the Kardashian-Jenner clan (300 million followers between the five sisters on Instagram alone), the Kapoor siblings’ collective social media clout of over 35 million fans is nothing to sneer at. Sonam and Rhea. Like the Kardashian-Jenners, their feed is a well-curated peek into their luxurious lifestyles and an advertising platform for their projects.

Ability to start trends

You can rely on the Kardashians to set off trends that will more or less take over the world within a few retweets. Kim K can be solely held responsible for popularizing beauty trends like ‘contouring’ and ‘sandbagging’. Kylie’s over-lined lips and fixation for athleisure can be credited for the surge in the trend. Also, remember when Kim stepped out in a skin-tight Atsuko Kudo latex dress and everyone decided to give PVC dresses a chance? With Rhea’s expert styling chops, Sonam has emerged as one of the most fashionable women in the country. This, combined with her clout on social media, has also ensured her status as a trendsetter. Remember the denim sari?