Step into Schiaparelli’s virtual world Advertisement

Step into Schiaparelli’s virtual world

By Sneha Sadarangani  May 14th, 2014

Did you know that each one of the 6,00,000 sequins on the N°6 dress is sown on individually? Or that the bouillonné skirt is made up of 110 metres of silk chiffon, and requires each pleat to be pinned, one by one? Schiaparelli is known for such intricate details, and they’ve now invited us to witness the inner workings of their maisons through their newly launched website,

To celebrate their first haute couture show in 60 years (yes, it’s been that long since Elsa Schiaparelli shut shop in 1954) and creative director Marco Zanini’s couture debut in January this year, the Italian fashion house will be documenting its creative process – from the initial designs to the assembling of the looks to their final showcase on the runway. And they’ve packaged it into nifty little videos. Log onto their site to view this behind-the-scenes magic. It’s an experience in craftsmanship and master couture.

Highlighted with pops of ‘Schiaparelli pink’, a shade of magenta favoured by Elsa Schiaparelli herself, the website also features four other sections: Maison Schiaparelli, 21 place Vendôme, Collections and News. View rare photos of Schiaparelli and Zanini and learn about the history of the fashion house through previously unpublished anecdotes. So what are you waiting for? The Schiaparelli universe (sprinkled with silk, sequins and tulle) awaits you.