Stoli Vodka once again makes its support for the LGBTQ community loud and clear. Its new limited edition bottle, called Spirit of Stonewall, is a tribute to the Stonewall Uprising that took place in New York city in 1969. Stoli Vodka has always worked towards supporting LGBTQ community. Its last tribute was to Harvey Milk, one of the first openly gay politicians in America. This time, its limited edition vodka bottle is all about bringing the global community together.
It’s designed to honour the 50th anniversary of Stonewall Uprising—a series of protests by members of the LGBTQ community against the police raid at Stonewall Inn, a gay club in New York City. The funds raised by the limited edition bottle will be utilised for the Stonewall Inn Gives Back Initiative, in support of its mission to eliminate the social intolerances that profoundly impact the lives of LGBTQ citizens in America and abroad, through awareness campaigns, educational programming, fundraising and public dialogue.
For the Spirit of Stonewall bottle, Lisa Marie Thalhammer used a mural theme and has incorporated symbolic LGBTQ imagery, with five hands and three protest signs at the corner of Gay and Christopher Streets outside of the Stonewall Inn, a high heel to represent the transgender activists who initiated the 1969 uprising, and a sign spelling out ‘liberation’ as a reference to the Gay Liberation Front. You can also spot a peace sign and a protest fist holding a rainbow energy ribbon that swirls between fingers and brings the LGBTQ community together.
“Pride is all about sticking up for something you believe in – just as the brave patrons of the Stonewall Inn did 50 years ago – that all good people deserve to love freely and stand proudly in the bright spotlight of the beauty of their diversity without the expectation that one needs to hide in the shadows, or in the closet,” said Stoli LGBTQ National Brand Manager and Ambassador, Patrik Gallineaux, in a statement. “Stoli celebrates the legacy of our gay bars, such as Stonewall, as the original community centres and safe spaces.”