12 emerging styling trends that will dominate Instagram in 2018 Advertisement

12 emerging styling trends that will dominate Instagram in 2018

Get 'gramming

By Nikki Chowdury  November 7th, 2017

Instagram is a hotbed for fashion trends — see Poppy Lissiman’s ‘Le Skinny’ sunglasses, or the Cult Gaia Ark bag — but it doesn’t end there.

Minimalist Scandi-inspired style dominated our wardrobes and our ‘grams in 2015, with Facetune’s ‘whiten’ feature on very high rotation. Flat lays taken on marble (and exclusively marble) was the trend du jour in 2016… and 2017’s dominant style is yet to be determined.

Many of these styling tricks were followed, recreated and made our own — but with all things trend-driven, what goes up must come down. Now, it’s a little cliché to take a picture in front of angel wing murals, and a whole lot cooler to take a ‘gram in a greenhouse.

Here, we break down the 12 Instagram styling trends we predict will dominate your feeds in 2018, so if you consider yourself a bit of an influencer, take note.


With a whopping 5.8 million hashtags on Instagram, the standard bath selfie has officially been done to death. The solution? A seriously luxurious upgrade — with baths laden in psychedelic bath bombs, exotic flowers and colourful citrus fruits.

flower bath tub

friends bath tub


It wasn’t a particularly banner year for women considering the current political and social climate, so seeing women embrace this pose, which has traditionally been considered ‘unladylike’, is super empowering. Plus, it’s heavily steeped in ’90s nostalgia.




Considering it’s a crowd favourite amongst celebrities (the app is currently being used by early adopters like Eva Chen and Man Repeller), the Kira Kira app is practically destined to be widely adopted next year.

A post shared by Man Repeller (@manrepeller) on Oct 9, 2017 at 7:57am PDT

A post shared by Eva Chen (@evachen212) on Sep 19, 2017 at 7:32am PDT


The standard outfit shot is fine when you’re wearing normcore, but with maximalism firmly sinking its teeth into our daily ensembles, letting your followers miss out on the very important details would be a real shame.


close up 1


Pegged by Man Repeller to be marble’s maximalist replacement in the coming year, we’re willing to bet terrazzo will eclipse the marble trend in 2018. For starters, it’s been spotted in Wes Anderson’s Bar Luce, a restaurant that was practically made to be Instagrammed.

A post shared by kelsey mcclellan (@kelseyemc) on Sep 16, 2017 at 5:34pm PDT

A post shared by βαяβαяα (@_barbarita___) on Oct 25, 2017 at 11:29am PDT

A post shared by RUDA studio (@ruda_studio) on Nov 1, 2017 at 5:02am PDT


High fashion in typically mundane places (bodegas, diners, 7-Elevens, fast food joints) is far more realistic than ‘Insta ready’ outfits in ‘Insta ready’ restaurants. Plus, it doesn’t seem as premeditated as ‘grams taken in more ‘high brow’ locations, and it’s a lot more endearing.

A post shared by Daisy Donohoe (@daisydonohoe) on Oct 29, 2017 at 12:34pm PDT


It’s unclear whether Aussie photographer Sarah Bah Bah (whose account has become one of the most shared accounts on Instagram) started this trend, or if it’s just a result of our collective nostalgia for the old, closed-caption fonts in 1980s to early ’90s. What is clear, however, is how quickly this trend has cemented itself as a favourite amongst Instagram’s cool kids.

A post shared by Amanda Shadforth (@oraclefox) on Sep 18, 2017 at 2:50am PDT


With curtain bangs the definitive haircut for 2017, prepare for a sharper, edgier bob to take its place — the concave bob.

A post shared by Holywater (@h.o.l.y.w.a.t.e.r) on Nov 18, 2016 at 11:43pm PST

A post shared by Simi & Haze (@simihaze) on Sep 18, 2017 at 7:16am PDT


Part of the larger megatrend of maximalism, gone are the days of bloggers standing in front of plain white walls — now, the more visually chaotic the shot, the better. For minimalist iterations, subtly blending into the background makes for a very arty ‘gram.

A post shared by jimmy marble (@jimmymarble) on Apr 26, 2017 at 9:05am PDT


More is more, and your white Ikea bed on its white Ikea rug just doesn’t have the allure it used to. Consider a velvet lounge with a damask print instead.

A post shared by Nicole Warne (@garypeppergirl) on Sep 26, 2017 at 1:54pm PDT

A post shared by Jenny Cipoletti (@margoandme) on Oct 3, 2017 at 1:49pm PDT


Consider this 2018’s OTT answer to the (oft-replicated) shot of a copy of Kinfolk artfully placed on an all-white quilt (personally guilty of this one).

A post shared by Mary L Jean (@maryljean) on May 8, 2017 at 5:14am PDT


Embarrassingly contrived shots of sitting on grounded private jets are definitely on the decline — and greenhouse ‘grams are unquestionably cooler.

A post shared by Tonya Smith (@themoptop) on May 16, 2017 at 9:08am PDT

A post shared by Mary L Jean (@maryljean) on Apr 20, 2017 at 8:26am PDT