Myntra.com is on a roll. After scoring Rajesh Pratap Singh’s Mario Miranda line, the e-commerce site is now collaborating with online fashion platform Stylista.com.
The partnership will see Myntra.com (which was recently taken over by Flipkart.com) retailing Stylista’s limited-edition designer collections.
“Indian shoppers are increasingly asking for exclusive products and are willing to pay a premium for designer garments. This opportunity lets our designers reach out to a far larger consumer demographic,” says Avnish Chhabria, CEO, Stylista.com
Garments designed by Wendell Rodricks, Priyadarshini Rao, Nishka Lulla, Yogesh Chaudhary and Tanya Sharma, especially for Stylista, are now available on Myntra.com and Flipkart.com, as well as Stylista’s private label, Stylista Original, with prices at under Rs 6,000.
