Sustainable Fashion Isn’t Just About Ethical Purchases And Here’s Proof Advertisement

Sustainable Fashion Isn’t Just About Making Ethical Purchases And Here’s Proof

From royalty to celebrities, everyone’s in for change

By Gargi Agrawal  April 30th, 2021

Sustainability in fashion comes with its own share of challenges and doubts. Where do you buy responsibly sourced clothes from? With a surge in fast-fashion brands, how do you adapt to a purchasing behaviour that’s rather slow? How do you know that a brand is truly sustainable? There are also umpteenth myths surrounding sustainable fashion. The most erroneous one being—sustainable fashion equals making purchases that are ethical and environmentally friendly. But the concept transcends way beyond that.

Ever thought about upcycling? Kate Middleton certainly has. Despite her access to the best designers globally, she is fairly thrifty when it comes to her wardrobe options. To attend the BAFTA’s awards back in 2017, the Duchess made an appearance in a dazzling floor-length, black floral gown by Alexander McQueen. But this wasn’t the first and last time that she wore the silhouette. For the National Portrait Gallery gala in London in March 2019, she re-wore the gown but opted to tailor sleeves on it for a fresh look on the red carpet.

Sustainable Fashion
Kate Middleton, Duchess Of Cambridge

Repeating outfits and upgrading them for something new in the future has its own positive impact on the environment. Think less wastage, conscious purchase patterns and being effortlessly sustainable. But what goes beyond this act is the sheer craftsmanship that comes out of it. Meghan Markle also believes in the same trend. In January 2018, she donned a striking purple number from Aritzia and colour blocked it with a bright red coat and pumps in a similar hue. In October 2019, she chose to ditch the extra elements and wore the dress as it is with navy heels.

Sustainable Fashion
Meghan Markle

Moving over from the Royals’ opulent yet normal lives, celebrities from Hollywood and closer home have partaken in this notion of sustainable fashion. Kiera Knightley of Pride & Prejudice fame has repurposed her own wedding dress for making appearances on the red carpet. The actor had worn her dreamy Chanel gown with sleeves, without sleeves and thrown it under a blazer for days when edginess was the norm. Knightley can be seen here at the Pre-BAFTA party in 2008 and Serious Fun’s London Gala in 2013, in the same dress (only elevated).

Sustainable Fashion
Kiera Knightley

Cate Blanchett is no stranger to recycling clothes and has notably been the queen of sustainable fashion. The Australian actor certainly lives by the less is more rule when it comes to her closet. From the Golden Globe Awards, Cannes Film Festival to multiple dinner parties, Blanchett has rocked the same outfit twice. Swipe through:

For the Venice Film Festival 2020, she decided to rework her BAFTA’s look from 2016. She ditched the feather skirt and styled the Alexander McQueen floral, embellished top with sleek, black pants for the film festival.

She wore a black lace, Armani gown to accept her Golden Globe for Best Performance by an Actress in a Motion Picture in 2014. And then she re-wore the same gown at Cannes Film Festival in 2018.

Donning Esteban Cortázar, she stunned in this red carpet gown at the London Film Festival’s premiere of Carol in 2015. Blanchett wore the same navy-blue gown at the Venice Film Festival in 2020.

At the New York Film Festival 2015, she turned up in a tattooed sleeve, sheer black Aouadi Paris dress. Three years later, she wore the dress at the American Film Institute's 46th Life Achievement Award Gala.

Sustainable fashion doesn’t always have to be about scouring the market place for a fabric that comes from nature. Sometimes, the easiest way to make a difference is pretty simple and out there—recycle your purchases. And if you thought that repeating outfits multiple times or upcycling them for a newer, fuller look isn’t cool, then let these high-profile names be a reminder for change. Swipe through for a look at some of the upcycled looks that caught our attention:

Deepika Padukone

You can repurpose your classic white shirt in a myriad of ways and Deepika Padukone is serving proof with these looks. The actor wore her Jacquemus fit in more than two styles, as seen here.

Jane Fonda

To raise awareness about climate change, Jane Fonda made a promise in 2019 that she would never make a fashion purchase again. And she lived up to it. The actor re-wore a glimmering Elie Saab gown from Cannes Film Festival 2014, again at the 2020 Oscars.

Eva Mendes

Dressed a light peach dress by Versace, Eva Mendes upcycled the piece two times in a row at two different premieres.

Rita Moreno

In 1962 when she won the Oscar for Best Supporting Actress in West Side Story, Rita Moreno turned up in a black gown to accept her win. And 50 years later, she re-wore the same gown at Oscars 2018.

Kareena Kapoor Khan

Donning a yellow Gucci shirt for her airport look once, the actor took the tee out again but in a more laid-back, casual vibe.

Tiffany Haddish

For hosting a gig at the Saturday Night Live in 2017, Tiffany Haddish wore a classic Alexander McQueen white gown. She pulled the look out again for presenting at the Oscars in 2018.

Photographs: Instagram