Known to celebrate empowerment of women through its earlier campaigns, Swarovsk’s latest Holiday campaign takes a leap forward and embraces the concept of inclusivity and diversity in fashion. Supermodel Karlie Kloss, who was appointed as the brand’s new ambassador in the year 2006, plays the party host and is joined by a multifaceted cast that includes supermodel and Kloss’s mentor Naomi Campbell, bloggers Bryanboy and Chiara Ferragni and model and actress Jourdan Dunn and Ruby Rose.
It doesn’t end there. The campaign also features Chinese model Fei Fei Sun, Maye Musk, Boy George, Andres Valencoso, Daya, Anthony Mackie, Nolan Funk, Eric Rutherford, Nathan Owens and Maggie Jiang.
“The holiday season is all about bringing people together and finding ways to celebrate those who are special to us, which is at the heart of the campaign. To that end, it was incredible to shoot with so many talented people who are also so close to my heart”, Kloss says on her experience of shooting for the campaign.
Model Jourdan Dunn touches upon the burning topic of diversity and message of the campaign, and further adds, “It is very important to me as a black woman to support a campaign that embraces diversity. It shows that no matter your age, your gender or where it is that one comes from, we can all come together and celebrate the holidays.”
Putting the season’s sparkle at the forefront, the campaign transforms Karlie’s world into a glam crystallized wonderland, sharing joy and sparkle for all, and highlighting desirable jewellery and accessories that will, for sure, be spot-on gifts. We can’t wait to party with Swarovski this holiday season.