Tarun Tahiliani goes digital

Tarun Tahiliani has ventured into the digital world. It started with the Instagram pictures that gave us a glimpse of all the backstage action at his shows. And now, the designer has launched his e-store, giving us another reason to spend endless hours virtual window-shopping.

The site will retail ready-to-wear pieces, formal wear as well as an upcoming menswear section. Buyers can also browse Tahiliani’s couture and bridal lines and send an e-request for further information on shopping the range. Offering worldwide delivery and bespoke design solutions, the site makes shopping for ethnic Indian wear a whole lot easier. We’ve got our eye on the ivory-and-black, abstract art anarkali (picture above).

Tahiliani is currently working on a capsule collection that will be available exclusively on the website. You no longer need to rely on trips to the designer’s store; simply log on and add to cart.


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