Tarun Tahiliani goes digital


Tarun Tahiliani goes digital

By Sneha Sadarangani  May 6th, 2014

Tarun Tahiliani has ventured into the digital world. It started with the Instagram pictures that gave us a glimpse of all the backstage action at his shows. And now, the designer has launched his e-store, giving us another reason to spend endless hours virtual window-shopping.

The site will retail ready-to-wear pieces, formal wear as well as an upcoming menswear section. Buyers can also browse Tahiliani’s couture and bridal lines and send an e-request for further information on shopping the range. Offering worldwide delivery and bespoke design solutions, the site makes shopping for ethnic Indian wear a whole lot easier. We’ve got our eye on the ivory-and-black, abstract art anarkali (picture above).

Tahiliani is currently working on a capsule collection that will be available exclusively on the website. You no longer need to rely on trips to the designer’s store; simply log on and add to cart.