These lucky designers won a chance to showcase their jewellery at Lakme Fashion Week - Elle India


These lucky designers won a chance to showcase their jewellery at Lakme Fashion Week

The real cut – season 2 made it all happen

BY Shree Vrinda | August 2nd, 2019

People in creative fields, especially in the fashion industry, are always looking for a big break. And now the Diamond Producers Association (DPA) in collaboration with Lakme Fashion Week has given them that chance with The Real Cut – Season 2.

The DPA and Lakmé Fashion Week held a contest ‘The Real Cut – Season 2’ in early July. The competition challenged designers to create the best designs based on the theme ‘Nature’. The platform gave the contestants a chance to showcase their creations at LFW alongside Archana Rao, Dhruv Kapoor and Shweta Kapur.

Ensuring the best designers win, the jury featured maestros from different fields in the business of fashion. The likes of Richa Singh – managing director at DPA, Supriya Dravid – editor, Elle India, Samyukta Nair – owner – Clove the store, Bombay Bustle and Jamvar, London, Sohiny Das – Grain Consulting, Jaspreet Chandok – vice president and head of fashion, IMG Reliance and Sonal Chauhan – Bollywood actress & model, were a part of the diverse jury at the programme.

Samyukta Nair – Owner – Clove the store, Bombay Bustle and Jamvar, London, Supriya Dravid – Editor- Elle India, Jaspreet Chandok – Vice President and Head of Fashion, Richa Singh – Managing Director at Diamond Producers Association, Sonal Chauhan – Bollywood actress & Model, Sohiny Das – Grain Consulting.

The Real Cut – Season 2, recently announced the six ace jewellery-designers.

Dhairyada A Mehta of Vrajlal & Co
Divya Gupta of Tanishq (Design Excellence Centre)

Ketan Chokshi of Narayan Jewellers

Sonali Shah Sheth of Sphere
Taruna Kamdar of Anmol Jewellers

Roni Adhikari of Vummidi Bangaru Jewellers

These lucky designers as we know it, are prepping for their grand showcase at Lakme Fashion Week in full swing, and we can’t wait to see what they have in store for us!