Three influencers try Max Fashion’s Insta-friendly winter ’19 collection Advertisement

Three influencers try Max Fashion’s Insta-friendly winter ’19 collection

Roshni Bhatia, Nilu Thappa and Shruti Wahi style themselves in this season’s savviest looks

By ELLE team  December 10th, 2019

Sometimes choosing between style and warmth can be tough during icy winter months. But, you don’t have to choose between either of them with Max Fashion’s winter ’19 collection. To illustrate this, three fashion influencers—Roshni Bhatia, Nilu Thappa and Shruti Wahi—decided to shop at the Max Fashion stores in Delhi, Bengaluru, and Lucknow, respectively. Each one of them tried three different looks and this is what they discovered.


Delhi-based Roshni Bhatia, whose blog is called The Chique Factor, knows simple tricks to make everything a bit more glamorous. She visited the Max Fashion store in Delhi and tried three looks that were effortless, edgy and easy-to-style. Roshni first tried an oversized coat that gave a youthful twist to this otherwise classic style. Next, she wore a bold checkered shrug—a great trans-season piece—as a dress; it’s apt for the days when it seems like the cold wind just can’t make up its mind. And, her third choice was a biker jacket—an indispensable silhouette for the season.


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Nilu Yuleena Thapa, who’s the force behind the Big Hair Loud Mouth blog, has cultivated a style that’s super vibrant. The Bengaluru-based blogger’s aesthetics veer towards atheleisure-inspired outfits that often look so contemporary. During her visit to Max Fashion, she first decided to bundle up in a graphic sweater with multi-coloured lettering (cold winter winds be damned). Her second selection was a wide-leg ribbed jumpsuit that she paired with an oversized jacket. And the last look is perfect for the days you want to feel extra cute: a corduroy skirt with a neon leopard print sweater. Instagrammable much?


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Shruti Wahi from Lucknow, whose blog is named Bespoke Grub, channelled her eclectic taste into her selections at Max Fashion. She first picked a vibrant weekend look and styled herself in a rainbow puffer. The next look was an updated leopard-print cardigan—worn under a checkered blazer. And, the next look is perfect for the days when you can’t wait to go home and turn on Netflix: a super comfy knitted jacket that you can match with your pumpkin latte.


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If these bloggers aren’t inspiration enough, then there’s also a special contest that’ll definitely get you shopping. To participate, all you need to do is visit your nearest Max Fashion store, style yourself in the latest Winter ’19 collection, take pictures in front of the photo booth and upload the images on social media using the hashtag #MaxYourLook. Don’t forget to tag @maxfashionindia and @elleindia. Winners stand a chance to take part in an exclusive photoshoot that will be published in an upcoming edition of ELLE India.

Plus, you can use the promo code GET500 to get INR 500 off on a minimum purchase of 2499. This special code can be availed at on all non-discounted products.

Ready. Set. Shop.