Tommy Hilfiger and Hailey Baldwin revive ’90s-style denims
The capsule collection will inspire nostalgia
Tommy Hilfiger just gave us a new reason to splurge on denims! The designer just launched Tommy Jeans, a new capsule collection, which puts a youthful spin on Hilfiger classics from the ’90s. “It brings back some incredible memories – from our first collaborations with musicians and celebrities to our continued passion for pop culture,” says Tommy Hilfiger. “Our Tommy Jeans collection celebrates some of my favourite styles from our early years, updated for a new generation of Tommy fans.”
Models – and bona fide Instagram stars – Hailey Baldwin and Lucky Blue Smith have been roped in to front the campaign. Every piece bears the tri-coloured logo: expect a logo bikini, high-waist light-wash jeans, high-waist cut-off shorts, retro dungarees and a variety of unisex sweatshirts and denim jackets.
Everyone from Suki Waterhouse to Jourdan Dunn has been spotted in Tommy Jeans. Keep up with the cool kids?