For the first time ever, Mercedes-Benz Fashion Week Russia is coming to you live in the comfort of your living room. This solution was developed in order to support the designers and fashion houses in the time of a pandemic. Staying in tune with the global Covid-19 crisis, the event will be entirely digital.
Here’s what you can expect from the show:
The runway will witness fresh-off-the-hook designs helmed by emerging and established designers alike. What’s even better? Some pieces from the new collections will be put up for sale in the near future.
And it doesn’t stop here. A popular virtual model will give coverage to Mercedes-Benz Fashion Week Russia shows and share her favorite looks along with it. The garments for the model have been made through computer graphics and neuronets. Talk about the digital age and this fashion week certainly knows how to nail it.
“Arranging one live-stream takes at least 10 to 15 people, including model catwalks, makeup artists, camera operators, etc. The best thing that the fashion industry can say to the world today is, stay home and be responsible. Our whole online event was prepared remotely,” said Alexander Shumsky, President of Russian Fashion Council.
So, grab your favorite drink, hit click and channel your inner Carrie Bradshaw sitting on the front row.