Your first look at the virtual launch of Péro’s Fall-Winter collection, D I S C O, at OGAAN
Take all our money
Anti-fit and easy-breezy are just a couple of terms that define the aesthetic of the handmade fashion label, Péro. Look closely and you will see its founder and designer Aneeth Arora’s love for unusual textiles blended into the crux of the brand.
This year, in collaboration with Lakme Fashion Week, Péro took an unanticipated turn of sorts for its Fall-Winter collection, D I S C O. The brand drew inspiration from the disco-goers of the 1970s, who often wore extravagant clothing adorned with glitter that would shimmer under the lights. Think sequins, retro stripes, bold checks, bright colours like purple, mint, and red all incorporated into a stunning line.
The Fall-Winter 2020 collection makes use of Australian merino wool woven by the weavers of Himachal Pradesh. Arora sourced fabrics from pan country for this collection — cotton stripes sourced from West Bengal, mashru stripes from Gujarat, handwoven silks from Bhagalpur, mulberry silk from South India and light chanderi from Madhya Pradesh came together to give Arora’s creative vision a solid form.
Have a key piece in mind for which you’re all set to swipe your credit card? Then you’re in for some news. Péro’s quirky, fun collection is now available to shop virtually from OGAAN Malcha Marg, New Delhi. Here’s your first look at what’s in store (literally):
It’s time to break away from the monotony of the traditional e-commerce interface and immerse yourself in a, 3D 360˚ format. Take a look:
And that’s not it. This VR shopping experience enables you to move around the physical OGAAN store at your own pace. Here’s everything you can do: browse, zoom, add to cart and explore the intricate details of Péro’s new collection from the comfort of your home.
Now, there’s only one thing left to say: It’s the time to disco with OGAAN.
Photographs: Instagram (Péro), VR experience conceptualised and created by BongWater Films, a Delhi-based VR studio.