As the U.N. Goodwill Ambassador, at the U.N. Headquarters in New York, Emma Watson spoke about the new ‘HeForShe’ campaign and gave an impassioned speech on gender equality. She said, “I decided that I was a feminist. This seemed uncomplicated to me. But my recent research has shown me that feminism has become an unpopular word. Women are choosing not to identify as feminists. Apparently, [women’s expression is] seen as too strong, too aggressive, anti-men, unattractive.” Watch the entire speech above.